Well, if you've gotten this far, it means you really want some details.
ABOUT ME
So, in a nutshell, my life could be explained like this: GVR✈︎SJK✈︎MPM✈︎SLZ✈︎CGH✈︎MPM✈︎GVR✈︎CGH✈︎SJK✈︎SLZ✈︎BAH. Obviously, there's much more to tell. From moving to an African country to winning some awards, clients, and friends, I've had the honor of working with and meeting some amazing people along the way. But let's go back to the start. Hi, I'm Christiano, just like the GOAT, but without the money or talent for football. I hold a Bachelor's in Social Communication and a post-graduate degree in Digital Reinvention, with over 10 years of experience as a Copywriter. As a creative, I have three main beliefs: we need to draw our creative fuel from life, not just advertising – that's where we'll find the best ideas and insights. Being talented is important, but so are humbleness, discipline, and dedication. Creatives should rid themselves of the expression “I'm not paid to do this.”Whether it’s a big campaign or a regular client's SMS, we always need to do our best.
EXPERIENCE
Memac Ogilvy – Manama (Bahrain) — Since September 2022 – Senior Copywriter
Phocus Propaganda – São Luís, Maranhão (Brazil) — Senior Copywriter and Creative Supervisor
Mestra Comunicação – São José dos Campos, São Paulo (Brazil) — Freelance Senior Copywriter / Creative Director
Central Business – São Paulo, São Paulo (Brazil) — Freelance Senior Copywriter
Political Campaign for Mayor (winner with 46,50%) – Caratinga, Minas Gerais (Brazil) —Senior Copywriter
DDB Mozambique – Maputo (Mozambique) — Creative Director / Senior Copywriter
DDB Mozambique – Maputo (Mozambique) — Creative Supervisor / Senior Copywriter
Central Business – São Paulo, São Paulo (Brazil) — Senior Copywriter
Phocus Propaganda – São Luís, Maranhão (Brazil) — Copywriter
DDB Mozambique – Maputo (Mozambique) — Copywriter
PáginaCom. – São José dos Campos, São Paulo (Brazil) — Jr. Copywriter
Supera Comunicação – São José dos Campos, São Paulo (Brazil) — Jr. Copywriter
Óbvio Comunicação Integrada – Governador Valadares, Minas Gerais (Brazil) — Jr. Copywriter
Porus Comunicação – Governador Valadares, Minas Gerais (Brazil) — Creative Assistant
AWARDS & HONOURS
2023 AMPRO Globs Awards (Gold / Vale Global “Stories we can prevent")
Bestadsontv.com (Best Print of the Week / World Environment Day)
2020 Loeries Finalist (Print Advertising / Mozambique Fashion Week Campaign)
2020 Loeries Finalist (Craft: Art Direction / Mozambique Fashion Week Campaign)
2020 AdStars Finalist (Healthcare / Unwanted Fashion)
2020 AdStars Finalist (Craft: Art Direction / Mozambique Fashion Week Campaign)
2020 AdStars Jury Member (Preliminary Jury / Film)
2019 Lisbon International Advertising Festival’s Jury Member (Outdoor)
2019-2020 Lusos Award’s Jury Member (Radio & TV)
Member of DDB’s Creative Council for Middle East & Africa (7/2018-7/2020)
Mozambican Agency of the Year 19/20 (Lusos Awards)
Mozambican Agency of the Year 18/19 (Lusos Awards)
DDB Annual Global Book 2018
Adsoftheworld.com (Editor's Picks: Our Selection of Ads You Can't Miss This Week / Scary Children)
Bestadsontv.com (Best Print of the Week / Toyota Social Distancing)
Bestadsontv.com (Best Print of the Week / Scary Children)
Bestadsontv.com (Best Print of the Week / Pride Couples)
TBWA Africannes Awards (2 bronzes)
Lusos Awards/ Lusos Talents (3 gold, 1 bronze)
Lusos Awards (1 silver, 11 bronzes)
Colunistas Norte/Nordeste (1 gold, 1 silver, 2 bronzes)
Maputo International Advertising Festival (1 silver, 3 bronzes)
African Cristal Festival (1 silver)
The Loeries Awards (1 bronze)
Selected campaign to Act Responsible Showcase, The Black Expo: From Cannes to Rio
Prêmio Lettering de Comunicação (1 gold)
FestGraf (1 gold)
Media Festival (1 gold, 1 bronze)
Concurso Latinoamericano de Productos Gráficos Theobaldo De Nigris (1 silver)
Festival de Áudio e Multimídia (1 bronze)